Apple "Boost Infinite"

I oversaw the production of a campaign launching Apple iPhone on the Boost Network, working closely with Mayda's directing duo, Ben Smith and Carl Addy, to bring a series of imaginative mixed-media dreamscapes to life.

The creative vision was to build an atmospheric and immersive world that stood out from traditional advertising, blending live action with fantastical visuals to showcase the capabilities of the technology in unexpected ways. Working alongside the creative and VFX teams at Covert, we used cutting-edge CGI to create expansive, surreal environments that transformed the characters' perspectives and blurred the boundaries between reality and imagination.

My role involved coordinating the various creative and production teams, helping translate the directors' vision into a cohesive visual experience and ensuring the different elements came together throughout the production process.