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Toon Blast "Toons On Tour Campaign"
Project Type
2D, 3D, Live Action
Location
Waste Creative
I managed the end-to-end production of a high-energy 30-second campaign for Peak, working closely with the creative team at Waste and This Thing of Ours to bring the world of Toon Blast into the real world.
The film followed the game's much-loved characters, Wally, Cooper and Bruno, as they embarked on a road trip through a US city, heading towards an unexpected disco dance-off. Their adventure saw them win a trophy, attract the attention of local law enforcement and make a quick escape back into the Toon Blast universe.
The production combined live action, soft-shaded frame-by-frame animation and 3D elements to create a distinctive visual style. I oversaw the various production stages, coordinating the different creative disciplines and ensuring all elements came together seamlessly, from initial concept through to final delivery.
