Levi's & Minions

I oversaw the production of a campaign bringing together two iconic global brands, Levi’s and The Minions, combining the characters’ unmistakable humour and chaotic energy with Levi’s classic denim aesthetic.

The campaign blended live action with high-energy 2D animation, centred around the familiar challenge of finding the perfect pair of jeans. Working closely with the creative and animation teams, I helped manage the production of the animated sequences, ensuring the Minions’ signature slapstick style translated seamlessly into the world of Levi’s.

By bringing together hand-drawn character animation and premium product photography, we created a playful crossover that combined heritage fashion with global pop culture.