Oakley x Meta

I was bought in as Producer on a campaign for Meta x Oakley, bringing together the brand’s iconic design heritage with its latest collaboration with Meta AI to showcase a new generation of performance smart glasses.

The project involved producing a suite of product assets across web, social and wider campaign channels, bringing both frames to life through a series of visuals that highlighted their design, technology and functionality. This included showcasing Oakley’s Vanguard range and its approach to Athletic Intelligence, combining performance-focused design with Meta’s connected technology.

I helped oversee the production process, coordinating the creative teams and managing the delivery of assets across multiple platforms. A particularly exciting milestone was seeing our work featured during the Meta Connect 2025 keynote, presented by Mark Zuckerberg, giving the project exposure on a global stage.