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Open AI "Age Of Intelligence"

Project type

2D, Motion Graphics, AI

Location

Builders Club

I was involved in producing OpenAI’s first-ever TV campaign, ‘The Intelligence Age’, in collaboration with Accenture Song. The film aired during the Super Bowl Halftime Slot, marking a significant moment for the brand and an exciting project to be part of.

The campaign explored the history of human ingenuity through the graphic form of The Point, a central element of OpenAI’s new visual identity and a recognisable feature of the ChatGPT interface. Working with the creative team, I helped bring this visual concept to life, overseeing the production process and supporting the development of the film's visual language.

The project was a particularly exciting milestone, with the campaign going on to be named Best Super Bowl Ad by The New York Times.

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