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Oppo "#OPPOShadowSkills Campaign"
Project Type
2D, Live Action
Location
Sid Lee (Paris)
I developed a TikTok campaign for OPPO to activate the brand’s sponsorship of the UEFA Champions League and connect the partnership to its new brand proposition, “Inspiration Ahead”.
The digital campaign, titled #OPPOShadowSkills, encouraged TikTok users to showcase their footballing skills, taking inspiration from the incredible performances seen each week in the UEFA Champions League. Working with influencers and football freestylers, the campaign challenged users to recreate some of football’s most impressive moments, from Haaland’s gravity-defying headers to Bellingham’s clinical finishing. The aim was to engage football fans, encourage participation and create entertaining content as users attempted to replicate the skills of their footballing heroes.
